The job market today is more competitive than ever. With
thousands applying for each job, it’s crucial to stand out from the crowd. But
how do you do it without… overdoing it?
In Luke O’Mahony’s article for the Guardian, he emphasises
the importance of ‘being different’ and trying new, sometimes unconventional
approaches when it comes to job hunting. Being different can, in his opinion, give
you an ‘invaluable edge’, an advantage over all other applicants.
Here are O’Mahony’s three best ways to help job hunters make
an impact by standing out from the crowd:
1. Use Facebook to reach recruiters
O’Mahony said he got the top people to view his CV by
directly targeting recruiters using Facebook adverts.
One really useful feature Facebook adverts have is the
option to set you advert to target people in specific workplaces. Creating a Facebook advert is easy. Simply
put your CV online and then, using Facebook Ads, create an advert that links to
“If your ad is any good the emails will start rolling in in
a matter of hours.”
2. Make it visual
Put yourself out there by creating something impressive to
illustrate your skills, rather than simply putting it in the form of a generic
O’Mahony uses the example of Zef Kynaston, who created an
online CV designed to look like a Ceefax [a Teletext service used by the BBC in
the UK] page. Kynaston said the response was unbelievable, unlike before, he
was suddenly inundated with job offers from across the country.
“If you're prepared to think laterally and put yourself out
there, you'd be surprised at how many industries this applies to.”
3. Put pen to paper
There is a very simple, old-fashioned way to stand out from
the job crowd - write a hand-written letter.
Recruiters eyeball endless applications by email each day.
When faced with a hand-written letter, they are very likely to pay attention.
O’Mahony uses the example of a woman who applied to a
boutique chocolate company with a carefully penned elegant letter along with
Despite the vacancy already being filled, she received a
prompt reply from the company informing her that they loved her application and
would like to interview her in case a future vacancy came up.
Use the correct
The above tips could all prove beneficial, however it is
very important to understand that these techniques are not suitable in all
circumstances. You need to take the company’s requirements into account. For
example, if a job advert specifies that you should apply online, and you fail
to do so, it may reflect badly on you. While an unconventional approach might
work well with many, it might send out the wrong message to other sectors.